CINCINNATI — Scripps Sports has entered into a comprehensive multi-year broadcast partnership with Professional Bull Riders (PBR), the global leader in bull riding entertainment, to bring Premier Women’s Rodeo (PWR) exclusively to Scripps’ national television networks ION and Grit beginning in May.
The partnership will launch with ION and Grit carrying the highly anticipated 2026 PWR Championship, broadcast from Fort Worth, Texas, on Sunday, May 17, at 1 p.m. ET. Building on this foundation, the collaboration will expand significantly in 2027 to include the original series “PWR: Road to the Championship” on Grit, offering all-inclusive coverage of the PWR season’s most compelling storylines and competitions, culminating with the 2027 PWR Championship airing across both ION and Grit. In 2027, ION and Grit will broadcast a minimum of 18 hours of women’s rodeo programming over 16 broadcasts.
PWR represents an ambitious new venture from PBR, leveraging the same strategic vision and operational excellence that established PBR as the leading force in Western sports entertainment. PWR is positioned to become the preeminent brand in the rapidly expanding women’s rodeo market, building on the platform established by the Women’s Rodeo Championships (WRC) and its flagship Women’s Rodeo World Championship (WRWC) — the industry’s richest women-only rodeo championship event, established in 2020.
“Premier Women’s Rodeo embodies the dynamic, high-energy competition that today’s audiences are actively seeking, and we’re honored to serve as the national platform for this exceptional sport,” said Brian Lawlor, president of Scripps Sports. “This partnership reinforces our strategic commitment to elevating women’s sports, authentic storytelling and competitive excellence, and we’re excited to introduce this growing sport to viewers nationwide.”
“Premier Women’s Rodeo further strengthens our leading portfolio of women’s sports and fits in perfectly with the evolution of Grit into a more contemporary Western network,” said Keisha Taylor Starr, general manager of Scripps Networks and Scripps’ chief marketing officer. “Grit is where the spirit of adventure and Western values come alive, and the amazing athletes of PWR are modern trailblazers whose stories, in and out of the arena, will engage a new generation of fans.”
“PWR represents the next chapter in the evolution of Western sports, and this partnership with Scripps Sports gives us an unprecedented national platform to showcase it at scale,” said PBR CEO and commissioner Sean Gleason. “With ION and Grit, we’re expanding the reach of PWR to millions of households while elevating the visibility of some of the most talented and compelling athletes in sports today. This partnership will bring powerful storytelling to the forefront and accelerate the growth of women’s rodeo in a meaningful way.”
This PWR partnership further bolsters ION’s position as the leader in women’s sports, with a portfolio including national partnerships with the Women’s National Basketball Association (WNBA), National Women’s Soccer League (NWSL), Professional Women’s Hockey League (PWHL), Major League Volleyball (MLV), Pro Cheer League (PCL), ATHLOS women’s track and field and additional marquee properties.
ION reaches more than 126 million U.S. households through multiple distribution channels, including free over-the-air broadcasting, traditional pay-TV services, connected television platforms and free, ad-supported streaming services. Grit, the widely acclaimed Western and action entertainment network, will incorporate select sports and targeted original programming for the first time in its 12-year history as it evolves into a comprehensive contemporary Western lifestyle destination.
For more information on how to watch Grit, visit grittv.com. For more information on ION, visit iontelevision.com.
