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PBR to produce new Cheyenne Frontier Days event

Posted at 1:50 PM, May 02, 2018

(PBR media release)

PUEBLO, Colo. – As part of a multi-year agreement with Championship Bull Riding (CBR), Professional Bull Riders (PBR) will produce and stream on RidePass the final CBR Championship event on July 24.

Moving forward, at select PBR events, PBR will exclusively host the CBR Bull Team Challenge, a successful bull team competition among stock contractors in which teams of three bulls compete against other teams. PBR is also actively exploring the sanctioning of historical CBR events as PBR sanctioned events.

Additionally, PBR is entering a deal with Cheyenne Frontier Days (CFD) to produce the iconic event in 2018. In future years, the world’s largest outdoor rodeo and Western celebration, featuring a purse of more than $1 million in cash and prizes, is intended to become a PBR sanctioned event.

In addition to the CBR Championship event on one of the CFD performance days, PBR will produce a new event at Cheyenne Frontier Days on July 23. This will mark the first and only time in history that top CBR and PBR riders will compete head-to-head. Both events will be brought to fans live on RidePass, the new western sports digital network.

Thirty of the top PBR riders will compete in the July 23 long round and 15 in the championship round for PBR world points. Thirty of the top CBR riders will also compete on July 24, in the same long round/short round format as Monday night. The event aggregate will be paid based on the final scores among all 60 riders over both days of competition.

PBR, which had produced Cheyenne Frontier Days from 2001-2010, will bring its award-winning production and the world’s top bull riders and bulls to the iconic rodeo. Flint Rasmussen, official entertainer of the PBR, will serve as on-the-dirt master of ceremonies. In addition to the RidePass stream, PBR will help market and promote the event through its online, social and marketing channels.

“Championship Bull Riding is excited about our partnership with PBR and Cheyenne Frontier Days. This event will bring together the very best bull riders in the world and the top 30 CBR Bull Teams for two fantastic nights at ‘The Daddy of ‘em All’,” said Wes Bruce, Chairman and CEO of Championship Bull Riding.

“PBR is thrilled to be back in business with this truly iconic rodeo as the world’s best bull riders and bulls compete in Cheyenne for a $100,000 purse,” said Sean Gleason, CEO, PBR. “Cheyenne Frontier Days, one of the year’s must-attend events celebrating our western heritage, will also be an important programming component of RidePass, our western sports digital network.”

“We are excited to be associated with the Professional Bull Riders, the leader and innovator in bull riding production and entertainment,” said Tom Hirsig, CEO, CFD.

Since 1897, Cheyenne has celebrated its Old West roots with this eye-popping festival. The centerpiece of this Western celebration is the world’s largest outdoor rodeo, which draws top professionals who compete for more than $1 million in cash and prizes. Complementing the daily rodeo action are behind-the-chutes tours, trick riding and a wild-horse race. A Native American Village, an old frontier town, a saloon, dancing, a chuck wagon cook-off, pancake breakfasts and an art show carry through the frontier theme. Rounding out the program are a carnival midway, an air show, top-name entertainment, professional bull riding shows and several parades that include antique carriages and automobiles. Cheyenne Frontier Days takes place each summer during the last full week in July.

Known for its fast pace and large number of contestants, Cheyenne’s rodeo ensures visitors see more rodeo action than they can see anywhere else. CFD has received the Professional Rodeo Cowboys Association (PRCA) Large Outdoor Rodeo of The Year award sixteen times.

Night show ticket prices range from $29 to $71, with daily rodeo tickets costing $20 to $35. A $3 discount is offered on rodeo tickets purchased before July 1.

Fans can upgrade to a Frontier Nights® Fast Pass for early admission to the Party Zone, a voucher for best-available same-day rodeo tickets and a souvenir rodeo program. For a full events schedule and profiles of musical acts, go to

All tickets are on sale now at or by calling 800 227 6336.

2018 Cheyenne Frontier Days™ Entertainment Schedule

July 20: Florida Georgia Line with Michael Ray
July 21: Cole Swindell with Chase Rice and Morgan Evans
July 22: Charlie Daniels Band with Tracy Lawrence
July 23: PBR Cheyenne Frontier Days
July 24: Championship Bull Riding – 2018 Finals – The Road to Cheyenne
July 25: Eric Church with Cam
July 26: Nickelback with Pop Evil
July 27: Toby Keith with Bobby Bones & The Raging Idiots and Ned LeDoux
July 28: Dierks Bentley with Kip Moore
July 21 – 29: PRCA Rodeo action